Objective
Through my creative media work, I tell the stories of brands and individuals across a variety of digital platforms.
Education
TEMPLE UNIVERSITY, The Fox School of Business, Philadelphia, PA
Master of Science, Strategic Advertising and Marketing, to be awarded May 2021 | GPA: 4.00
THE PENNSYLVANIA STATE UNIVERSITY, College of Communications, University Park, PA
Bachelor of Arts, Film and Video, awarded May 2009 | GPA: 3.57
Experience
RUTGERS UNIVERSITY–CAMDEN, Camden, NJ August 2017 – Present
Video Producer, Communications/Public Relations Department
ASPCA, New York, NY July 2016 – August 2017
Video Production Manager
Video Production Coordinator July 2014 – July 2016
LEGAL SERVICES OF NEW JERSEY, Edison, NJ July 2012 – July 2014
Video Production Manager
Video Production Coordinator November 2010 – July 2012
CBS, Philadelphia, PA March 2010 – November 2010
Editor
Additional
Through my creative media work, I tell the stories of brands and individuals across a variety of digital platforms.
Education
TEMPLE UNIVERSITY, The Fox School of Business, Philadelphia, PA
Master of Science, Strategic Advertising and Marketing, to be awarded May 2021 | GPA: 4.00
THE PENNSYLVANIA STATE UNIVERSITY, College of Communications, University Park, PA
Bachelor of Arts, Film and Video, awarded May 2009 | GPA: 3.57
Experience
RUTGERS UNIVERSITY–CAMDEN, Camden, NJ August 2017 – Present
Video Producer, Communications/Public Relations Department
- Led video strategy for Rutgers University–Camden University
- Completed over 100 videos from position start to present, including producing, shooting, and editing, interacting with over 400 students and faculty
- Partnered with key stakeholders to develop content to strategically meet promotional needs for different business units on campus
- Pitched and developed “Expert Opinion” video series, leading to multiple media placements in the South Jersey and Philadelphia regions with an increase in social media viewership for Rutgers University-Camden with an audience of 12K on Facebook
ASPCA, New York, NY July 2016 – August 2017
Video Production Manager
- Managed all internal and external web and social videos and shot TV commercials for the ASPCA, a national animal welfare non-profit serving all 50 states
- Used Google Analytics to analyze video and digital content viewership and strategically align future content with past trends
- Led multimedia team of two on ASPCA animals rescue mission in Crandon, Wisconsin; national ad campaign captured 86,000 views on Facebook alone
- Produced “Ask the ASPCA” video series, averaged 102,000+ views on Facebook per video
Video Production Coordinator July 2014 – July 2016
- Assisted on all internal and external videos for the ASPCA
- Researched and implemented asset server to store 64 terabytes of data
- Created weekly social promotional content for adoptable pets in the New York metro area
LEGAL SERVICES OF NEW JERSEY, Edison, NJ July 2012 – July 2014
Video Production Manager
- Managed video and social media department in a statewide legal non-profit overseeing team of two production staff
- Produced various legal videos serving needs of low-income New Jerseyans in need of civil legal assistance, with potential audience of 800,000 people
- Tracked website, video, and social media viewership with Google Analytics and analyzed trends for insight
Video Production Coordinator November 2010 – July 2012
- Assisted on all internal and external videos for Legal Services of New Jersey
- Implemented Spanish social media sites
CBS, Philadelphia, PA March 2010 – November 2010
Editor
- Edited b-roll and packages for news and sports programming for the Philadelphia CBS news station reaching 2.9 million households
Additional
- Advanced Google Analytics Certified
- Adobe Premiere Pro, Photoshop, Lightroom, After Effects, and Audition
- Basecamp, Trello, and Asana
- Various CMS and DAM systems (Razuna, Widen, Wordpress, Squarespace)
- 8+ years professional photography experience