Objective
Through my creative media work, I tell the stories of brands and individuals across a variety of digital platforms.

Education
TEMPLE UNIVERSITY, The Fox School of Business, Philadelphia, PA                                      
Master of Science, Strategic Advertising and Marketing, to be awarded May 2021 | GPA:  4.00
 
THE PENNSYLVANIA STATE UNIVERSITY, College of Communications, University Park, PA                                                                             
Bachelor of Arts, Film and Video, awarded May 2009 | GPA:  3.57

Experience
RUTGERS UNIVERSITY–CAMDEN, Camden, NJ                                                                                                                   August 2017 – Present
Video Producer, Communications/Public Relations Department
  • Led video strategy for Rutgers University–Camden University
  • Completed over 100 videos from position start to present, including producing, shooting, and editing, interacting with over 400 students and faculty
  • Partnered with key stakeholders to develop content to strategically meet promotional needs for different business units on campus
  • Pitched and developed “Expert Opinion” video series, leading to multiple media placements in the South Jersey and Philadelphia regions with an increase in social media viewership for Rutgers University-Camden with an audience of 12K on Facebook
 
ASPCA, New York, NY                                                                                                                                                           July 2016 – August 2017
Video Production Manager                                                                              
  • Managed all internal and external web and social videos and shot TV commercials for the ASPCA, a national animal welfare non-profit serving all 50 states
  • Used Google Analytics to analyze video and digital content viewership and strategically align future content with past trends
  • Led multimedia team of two on ASPCA animals rescue mission in Crandon, Wisconsin; national ad campaign captured 86,000 views on Facebook alone
  • Produced “Ask the ASPCA” video series, averaged 102,000+ views on Facebook per video
 
Video Production Coordinator                                                                                                                                                  July 2014 – July 2016
  • Assisted on all internal and external videos for the ASPCA
  • Researched and implemented asset server to store 64 terabytes of data
  • Created weekly social promotional content for adoptable pets in the New York metro area
 
 
LEGAL SERVICES OF NEW JERSEY, Edison, NJ                                                                                                                        July 2012 – July 2014
Video Production Manager
  • Managed video and social media department in a statewide legal non-profit overseeing team of two production staff
  • Produced various legal videos serving needs of low-income New Jerseyans in need of civil legal assistance, with potential audience of 800,000 people
  • Tracked website, video, and social media viewership with Google Analytics and analyzed trends for insight
 
Video Production Coordinator                                                                                                                                     November 2010 – July 2012
  • Assisted on all internal and external videos for Legal Services of New Jersey
  • Implemented Spanish social media sites
 
 
CBS, Philadelphia, PA                                                                                                                                                March 2010 – November 2010
Editor
  • Edited b-roll and packages for news and sports programming for the Philadelphia CBS news station reaching 2.9 million households
 
Additional
  • Advanced Google Analytics Certified
  • Adobe Premiere Pro, Photoshop, Lightroom, After Effects, and Audition
  • Basecamp, Trello, and Asana
  • Various CMS and DAM systems (Razuna, Widen, Wordpress, Squarespace)
  • 8+ years professional photography experience