Summary
  • Creative multimedia director with 10+ years of experience in video, photography, design, and interactive media

Experience
BSWIFT, PART OF AETNA, A CVS HEALTH BUSINESS, Chicago, IL/Remote                                                                      April 2022 – Present
Creative Director
  • Oversee creative strategy and content for bswift, a tech company administering HR & payroll solutions for employers nationwide
  • Manage and mentor creative staff, including art directors, writers, designers, animators, and audio engineers
  • Partner with key stakeholders to craft creative briefs that lead to creative collateral (videos, graphics, interactive media, one sheets) for marketing, communications, and use on the bswift platform
  • Developed new approach for enrollment season creative to drive sales of over $500K

THE BOARD OF PENSIONS OF THE PRESBYTERIAN CHURCH (U.S.A), Philadelphia, PA                                        March 2020 – April 2022 
Multimedia Production Specialist, Enterprise Marketing
  • Developed multimedia strategy for the Board of Pensions, a national healthcare and financial services non-profit, serving 65,000+ members and employers
  • Partnered with key stakeholders to craft creative collateral (videos, graphics, interactive media, and presentations) for advertising campaigns, sales pitches, and member communications
  • Achieved 304% increase in YouTube subscribers in 17 months with over 27,000 video views
  • Managed the entire video production workflow, including scripting, project management, filming, and editing
  • Oversaw multimedia vendors and freelancers with an annual budget of $150K+
 
RUTGERS UNIVERSITY–CAMDEN, Camden, NJ                                                                                                          August 2017 – March 2020
Video Producer, Communications/Public Relations Department
  • Produced over 100 marketing and brand videos, including producing, shooting, and editing, engaging with over 400 students and faculty during development
  • Partnered with marketing and communications staff to develop creative content (videos, stories, graphics) to strategically meet promotional needs for different business units
  • Served as creative consultant for new campaigns and stories
  • Pitched and developed “Expert Opinion” video series, leading to multiple media placements in the South Jersey and Philadelphia regions with a 63% increase in social media viewership
 
ASPCA, New York, NY                                                                                                           
Video Production Manager                                                                                                                                                  July 2016 – August 2017
Video Production Coordinator                                                                                                                                                  July 2014 - July 2016 
  • Managed all video content (10+ per month) and shot TV commercials for a national animal welfare non-profit
  • Analyzed video and digital content viewership using Google Analytics, strategically aligning content with past trends.
  • Led multimedia team of two on ASPCA animals rescue mission in Crandon, Wisconsin to create a national ad campaign, which captured 86,000 views on Facebook alone
  • Produced “Ask the ASPCA” video series, averaging 102,000+ views on Facebook per video
  • Researched and implemented asset server to store 64 terabytes of data
  • Created weekly social promotional content for adoptable pets in the New York metro area
 
LEGAL SERVICES OF NEW JERSEY, Edison, NJ                                                                         
Video Production Manager                                                                                                                                                        July 2012 – July 2014
Video Production Coordinator                                                                                                                                     November 2010 – July 2012
  • Managed video and social media department at a statewide legal non-profit, overseeing a team of two production staff.
  • Produced legal videos – intended for an audience of up to 800K – to bolster cases of low-income individuals in need of civil legal assistance.
  • Tracked website, video, and social media viewership with Google Analytics and analyzed trends for insight
 
 
CBS, Philadelphia, PA                                                                                                                                                March 2010 – November 2010
Editor
  • Edited b-roll and packages for news programming for the Philadelphia CBS news station reaching 2.9 million households
  • Worked with producers and on-air journalists to create compelling local and national news and sports stories
 
Education
TEMPLE UNIVERSITY, The Fox School of Business, Philadelphia, PA                                     
Master of Science, Strategic Advertising and Marketing, May 2021 | GPA:  4.00
  • Relevant coursework: Advertising research and strategy; mobile marketing; user experience designs and strategy; consumer and buyer behavior; statistic visualizations; marketing capstone
  • Relevant project work: UX redesign for Yards Brewing; mobile marketing solution for J.Crew; capstone project developing a new marketing strategy for Kraft BBQ sauce
 
THE PENNSYLVANIA STATE UNIVERSITY, College of Communications, University Park, PA                                                                              Bachelor of Arts, Film and Video, May 2009 | GPA:  3.57
  • Relevant coursework: Advanced film and video production; screenwriting; photography; ethics in media
  • Relevant project work: short documentary film; ethics in media paper; advanced lighting and filming class work; thesis short narrative film
 
Skills
  • Advanced Google Analytics Certified
  • Adobe Creative Cloud, including Premiere Pro, Photoshop, Lightroom, After Effects, and Audition
  • Basecamp, Trello, Smartsheet, and Asana
  • Various CMS and DAM systems (Razuna, Widen, Canto, Wordpress, Squarespace)
  • Tableau and Figma
  • OpenReel capture