bswift's Technology Campaign
In 2023, bswift relaunched into the market as a standalone company. To support this relaunch, an innovation campaign was developed to promote bswift’s people, product, and process that support the bswift technology.
Constant innovation is key for a technology company. How do we rank against our competitors? What new products are needed to meet the needs of our clients? This robust campaign promoted new technology products in the form of digital and print collateral, such as PDFs, websites, and videos, targeted at our current and potential clients, as well as business partners.
I oversaw the ideation and creation of all creative collateral for this campaign.
For this project, the two challenges were the amount of tactics we needed to address as well as understanding how to convey the technology to the market.
Many individuals contributed to the process of this campaign to ensure a successful launch. My team started by gathering and creating briefs to understand the various deliverables. For the smaller deliverables, I worked with business stakeholders to gather images and content of new products before they could be brought into design. For larger deliverables, such as the campaign video, I worked hand-in-hand with stakeholders to understand and position products in the market, with the goal of delivering a slick, modern video that matched the tone of our technology.
A multi-pronged, high-visibility approach that included dynamic assets that shared a collective design and message.
The campaign has successfully created noise in the marketplace, increased media attention, and garnered interest from new clients.