bswift's Ask Emma guides employees through complicated benefits decisions. But how can Ask Emma signify the importance of certain benefits?
Extra Protections, or Voluntary Benefits, are often skipped over by employees, yet offer crucial protection when catastrophe strikes. The goal of this video was to highlight these benefits in an easy to understand way, and connecting their use to the employee.
I oversaw the ideation and creation of this video and implementation.
How do we not only communicate what these benefits are, but market them to an audience to encourage selection?
I started by researching extra protection benefits, understanding their key offerings and selling features. I then drafted a script, using metaphors to allow for easy understanding. A traditional animation process then followed (storyboards, animatics, rough cuts, fine cut) until the final video was created.
A short, fully animated, engaging video that breaks down the barriers of understanding these infrequently selected benefits.